

About Us
Human nexus is the foundation of existence. What we choose to activate in that connection determines an informative impact that ultimately conditions behavioral patterns, our character. Every interaction is an opportunity to cultivate an harmonious and purposeful connection in this shared existence.
HEO is a mindfulness-based framework that empowers individuals, organizations, and communities to see the value in and seek the tools to navigate life, differences, triggers, and daily pressures with integrity and intention. Rather than react, we teach people how to respond with kindness, love, integrity, respect, and/or peace, especially when it feels hardest to do so.
We view these core values not as distant ideals, but as practical tools for daily life, daily engagement. HEO empowers people to live these values in real time, moment to moment, through intentional practices through storytelling, dialogue, emotional literacy, and mindfulness.
Whether in boardrooms or classrooms, homes or third spaces, HEO encourages us to connect with ourselves and others where we are and invite growth mindfully. We’re building a world where shared humanity is not just recognized, It is real experiences one mindful moment at a time.
What is Human Efficiency Optimization (HEO)?
Human history conveys time and time again that human behavior can shift to minimize anxiety in uncomfortable situations by any means necessary. We justify a thoughts | beliefs | actions of avoidance, violence, blaming/shaming, disrespect, alternative truths to cope with life occurrences that are simply put, inconvenient.
HEO is a mindfulness framework that empowers the optimization of ones humanity in the moment through Kindness, Love, Integrity, Respect, Peace (KLIRP) especially in uncertainty, stressful moments, and disagreement.
Our Mission
To empower individuals and organizations to optimize every human connection in the moment Mindfully, cultivating common purpose and an efficient existence grounded in kindness, love, integrity, respect, and peace, unconditionally, as best one can, regardless of differences, bias, belief, or social construct.
Our Services

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TYFYK
Universal Denominators (UD) creates content and merch that promote kindness, love, integrity, respect, and peace. Each piece is a reminder to live with intention—even in moments of conflict. When you wear UD, you’re choosing a more mindful, connected way of being—one thought, one moment, one action at a time.
Support the message. Sport the movement. Get your UD merch today.
HEO Mindset Management Workshop and more




Enrich community and workplace culture, empower leadership, and engage to heal and restore in every level of human connection.
ABOUT TYFYK
A BRAND DEEPER THAN THE LOOK
Universal Denominators (UD) designs and creates content & branded merch to optimize aspects of humanity that promote Kindness, Love, integrity, Respect, Peace.To understand the message behind UD's brands is to choose a more efficient existence within one’s self and others, especially in moments of disagreement. So you can say sporting and supporting our creations improves our shared existence one thought, one moment, one action at a time. Get your UD merch today.
